Apply To Me
When it comes to IMC, an organization's ability to listen to the concerns and needs of its consumers will show the company’s willingness and commitment to value its customers leading to their satisfaction. Through the lens of IMC concepts, I was able to make digital content for different social platforms that would allow users of LinkedIn to be updated regularly on its new products and services like the one I created within this mock-campaign. Apply to Me is a subcategory service I created for LinkedIn to help their freelance users.
Womens Basketball Hall of Fame
The purpose of this artifact is to show my skills in writing a press release and blog post in terms of a formal announcement generating positive publicity to the museum. This press release will also inform people of the Women’s Hall of Fame Museum which is something many people in the Knoxville or even women’s sports community may not know of. Through an IMC lens, it will benefit the foundation greatly by increasing audience participation and building a strong reputation within its community. The planned blog post will piggyback off of the press release, allowing the audience to learn more about what the new 15 minute welcome film will include. The blog will be an additional marketing piece of what the non profit organization would post on WBHOF news page.